For Business
Reviewing AI-assisted blogs and news before publishing
A detector can identify passages to inspect. It cannot replace source checking, editorial judgment or your publication's AI-use policy.
A polished article arrives with a convincing headline and tidy paragraphs. Before publishing, the editor still needs to answer ordinary questions: Are the facts right? Are the quotations real? Does the piece help the intended reader? An AI score cannot settle those questions.
Use AI detection as one part of an editorial process, not as an automatic publish-or-reject switch. This checklist is designed for blog posts, news-style articles and business content where human drafting, AI assistance and editing may coexist.
1. Establish what assistance is allowed
Decide whether contributors may use AI for brainstorming, outlining, translation, rewriting or drafting. Those activities are not identical. Give contributors a short disclosure format: tool used, task performed, sections affected and checks completed.
For example: “Used an AI tool to propose headings; wrote the article and checked all sources myself” describes a process. A detector result cannot independently verify that account, but the disclosure gives the editor something concrete to discuss.
Ask contributors to retain drafts and source notes. Avoid requesting private account histories or unrelated personal information when a focused explanation and relevant versions will do.
2. Build a claim ledger
For each material statement, record its source and the check required. A simple table is enough:
| Item in the draft | Evidence to check | Editorial action |
|---|---|---|
| A statistic | Original publication, date, denominator and scope | Correct context or remove it |
| A quotation | Recording, transcript or authoritative original | Check exact wording and attribution |
| A product comparison | Current documentation and comparable test conditions | Qualify claims that exceed the evidence |
| A named event | Reliable source and event date | Distinguish a forecast from something that happened |
These are review suggestions, not detector capabilities. Certaffy does not establish that a quotation is authentic merely because a passage receives a low AI score.
3. Check the final text, then inspect highlights
Use the version intended for publication. If the writer submitted a PDF, inspect the extracted text for missing columns, repeated headings or broken sentences. Our PDF review guide explains this step.
Then inspect the report's highlighted passages with their context. A flagged sentence is a reason to look more closely, not permission to label a contributor dishonest. Equally, an unflagged paragraph still needs fact-checking. Review disclosed AI assistance against policy rather than trying to make the report show zero.
When comparing revisions, keep both versions and describe what changed. A lower detector score after editing is not, on its own, evidence that the new version is more accurate or more original.
4. Edit for the reader, not a detector
Replace vague statements with relevant evidence. Remove repeated introductions. Define unfamiliar terms. Add a useful example or a limitation the reader needs to know. Check headings and image captions as carefully as the body.
For search visibility, Google's guidance on generative AI content emphasises accuracy, relevance and value; producing many pages without adding value can conflict with its spam policies. AI use is not a substitute for an editorial purpose.
Use a word counter to meet the brief, not to inflate an article to a supposed ranking threshold. A specific answer with a clear example is more useful than several paragraphs repeating the same keyword.
5. Record the publication decision
Save the final text, source checks, relevant disclosure and any unresolved concerns. Record the outcome in plain language: approved, needs source correction, needs contributor clarification, or rejected for a specific policy reason. Avoid “the detector said so” as the entire explanation.
After publication, maintain a route for corrections. Update factual errors even if the original article passed every automated check.
Using Certaffy in this workflow
Start in Certaffy Business for content review, or use the public AI text checker for a preliminary check. For a closer look at report interpretation, read AI detector highlights and mixed writing.
Features and account limits should be confirmed in the current product. Do not upload confidential client text unless your organisation permits it and you have reviewed the relevant data-handling terms.
Prepared with AI assistance for Certaffy. Sources checked on September 29, 2026. This is an editorial workflow, not evidence of detector accuracy or a Google ranking guarantee.